“We work with leading brands, to help them push the boundaries of innovation in digital and experiential marketing”
CARTIER x ART OF TIME
The Cartier launch for ‘Art of Time’ Mumbai took over the entire 38th floor of the St. Regis Hotel, and transformed the venue into an elegant space for guests to mingle, and engage with the unique product displays.
70 YEARS OF FERRARI
To celebrate the 70 year legacy of Ferrari, a rally was planned around Mumbai city, which included bringing together over 30 Ferrari owners, and their cars, from all over the country. In a never seen before drive, the convoy crossed from the north to the south of the city, ending with lunch at the St. Regis Hotel.
The iconic American label Ralph Lauren finds a new home in India’s capital. After launching Polo Ralph Lauren in DLF Emporio a few months ago, Magnanimous was the chosen agency for the opening of its very first flagship store in luxury mall, The Chanakya in New Delhi.
JO MALONE, INDIA
Touted as the luxury launch of the year, a complete sensory take over, Jo Malone style, was planned for three days in Amanbagh, Rajasthan.
The Magnanimous team worked in direct conjunction with the JML UK and India team, to take over the uber luxe resort, and create a once in a lifetime experience for a guest list that included top local and international bloggers and Influencers.
Celebrating the festival of colors, pool party style…
Isha Ambani Piramal and Anand Piramal hosted a ‘Holi Hell’ event at their Worli residence on Friday the 6th of March. Attended by guests across the social, fashion, Bollywood, and entertainment fraternities, the evening was a gloriously chaotic mix of music, food, games, and all the Holi staples – color, water balloons, pichkaris, water guns, and more.
The Christian Louboutin Spring / Summer 2020 Press Day was hosted at the brand’s flagship Mumbai store. The event was an invite-only preview of the women’s and men’s collections for the season, open to some of the cities top influential people in the fashion industry, including bloggers, influencers, stylists, and magazine editors.
THE GYAAN PROJECT
Isha Ambani Piramal and Sonam Kapoor Ahuja hosted a one night only experience curated by Rooshad Shroff and auctioned by Sonam Kapoor Ahuja. The evening brought a list of some of the finest designers and artists of the city together for the Gyaan Project.
H&M x SABYASACHI
The much-awaited H&M x Sabyasachi collaboration – a first of its kind for both fashion houses, was launched in an exclusively virtual format.
Magnanimous assisted in the production of 2 shoots:
The first was for the digital magazine covers of all leading publications of the country.
The second was a thematic, stylized shoot conceptualized by Magnanimous around the theme of the collection – Wanderlust. A curated list of opinion leaders were chosen by the brand to be a part of the pre-launch social media campaign.
HELLO! DEBUTANTS’ BALL
The Mercedes Benz HELLO! Debutants ‘ Ball 2018, India’s first ever Debutants Ball held at the St. Regis, Mumbai, celebrated 16 rising and next generation stars from the worlds of Bollywood, Royalty, Business, and Politics. These young men and women were presented as the torch bearers of their great legacies while focusing on their thoughts behind being a part of the India Inc. story and their potential contributions to the nation.
ZARA ONLINE, INDIA
The media launch of Zara India, Online, was held at Tote on the Turf, Mahalaxmi Racecourse. Transforming the all white venue into a tropical style cafe for the evening, LED screens played brand videos, and stations set up all over the space allowed guests an exclusive first look into the India website, which was officially slated to launch only a week post the event.
The Maestro called upon Magnanimous to help bring his surreal, one of a kind imagination to life at the opening of the incredible Gaurav Gupta store at Mehrauli, Delhi.
MANISH MALHOTRA: LFW A/W – 17
The Magnanimous Team conceptualised and executed, in tandem with Manish Malhotra and his team, the closing show for Lakme Fashion Week A/W 17.
As the flagship store of Louis Vuitton was about to launch in its extended avatar, Magnanimous was chosen to create and curate a flawless opening evening in LV’s inimitable style at the DLF Emporio in Delhi.
Inspired by the majestic rivers of Sapt Sindhu, Zoya launched their high-end jewellery collection ‘Beyond’.
To encapsulate the journey of a river and it’s resonance with the journey of a woman, the evening was a curated experience taking the audience through emergence, fervour, leap and calm, the four stages in one’s journey.
The immersive experience told this story through design, art and culinary to showcase a classic blend of modern glamour that beautifully captured the essence of Zoya.
ST. REGIS, MUMBAI
St. Regis, the iconic luxury hospitality brand from Starwood Group, launched in Mumbai in 2015. In a star-studded soiree, which featured an elaborate dinner, international live jazz entertainment, art installations, and more, the city’s A-listers turned up to revel in the lap of luxury.
The Istituto Marangoni (Mumbai) end of year Student Showcase was an event that celebrated the school’s top local talent, showcasing their creations on the ramp. Students from London, Shanghai, Milan, Paris, and Florence, who had been awarded the Best Cross School Winners, were also flown in for the occasion, bringing that global flavor to the evening, which the Institute offers at its worldwide campuses.
Held at Famous Studios, the event was attended by Soha Ali Khan, among other influencers and opinion makers from the fashion fraternity.
Magnanimous was chosen to conceptualize and execute a two part event for luxury cosmetics giant – Christian Dior Parfums. Over 40,000 Kashmiri roses were specially flown in, to make up a giant backdrop against which India’s fashion elite paraded.
The Moschino x H&M collection from Jeremy Scott is a playful combination of Disney, MTV, sequins, logo love, and bold prints! The line was launched in Delhi at One Style Mile, with an exclusive shopping premiere one week prior to being globally available in stores. The event was aesthetically designed to represent the products, using a lot of color, and retro elements.
UNIQLO: INDIA LAUNCH
The first-ever Life Wear press preview hosted by the brand in India (Delhi) to decode the world of Uniqlo. Uniqlo India used this platform to announce the launch of its inaugural three stores in the country. The venue was transformed to showcase display booths with nine unique collections and installations.
LAMBORGHINI – FATHERS DAY
Lamborghini had taken the initiative to create an experience for Fathers and their children to spend the day together with the brand on the occasion of Father’s Day. Starting with a supercar drive, followed by an engaging and interactive brunch, the event was designed to be a one of a kind experience for Lamborghini’s guests.
BELVEDERE : STUDIO B 2019
To celebrate the 2nd year of Belvedere Studio B we upped the ante with evangelist Arjun Kapoor, along with Kunal Rawal, Prateek Sadhu, and Shilo Shiv Suleman, collaboratively creating magic with fashion, art and food.
MONTBLANC / UNICEF GALA DINNER
When it comes to writing instruments, Montblanc often pushes the constrictive boundaries of design. This time, with a Taj Mahal, inspired, one-of-a-kind High Artistry collection it celebrated the splendor of the Mughals and Maharajas. The Magnanimous team worked in direct conjunction with the Montblanc team to create a once in a lifetime experience for their top international clients.
REEBOK – AZTREK
Refreshing a design that originally previewed in the 90’s, the reebok Aztrek launch was a retro-themed showcase of the product to a carefully selected mix of Mumbai’s bloggers, influencers, celebrities, and brands loyalists. Entertainment for the evening included a live graffiti artist transforming an ambassador car with reebok branding, and performances by freestyle rappers and dancers, along with hip hop DJ’s.