“We work with leading brands, to help them push the boundaries of innovation in experiential marketing”
CARTIER x ART OF TIME
The Cartier launch for ‘Art of Time’ Mumbai took over the entire 38th floor of the St. Regis Hotel, and transformed the venue into an elegant space for guests to mingle, and engage with the unique product displays.
70 YEARS OF FERRARI
To celebrate the 70 year legacy of Ferrari, a rally was planned around Mumbai city, which included bringing together over 30 Ferrari owners, and their cars, from all over the country. In a never seen before drive, the convoy crossed from the north to the south of the city, ending with lunch at the St. Regis Hotel.
The iconic American label Ralph Lauren finds a new home in India’s capital. After launching Polo Ralph Lauren in DLF Emporio a few months ago, Magnanimous was the chosen agency for the opening of its very first flagship store in luxury mall, The Chanakya in New Delhi.
JO MALONE, INDIA
Touted as the luxury launch of the year, a complete sensory take over, Jo Malone style, was planned for three days in Amanbagh, Rajasthan.
The Magnanimous team worked in direct conjunction with the JML UK and India team, to take over the uber luxe resort, and create a once in a lifetime experience for a guest list that included top local and international bloggers and Influencers.
Celebrating the festival of colors, pool party style…
Isha Ambani Piramal and Anand Piramal hosted a ‘Holi Hell’ event at their Worli residence on Friday the 6th of March. Attended by guests across the social, fashion, Bollywood, and entertainment fraternities, the evening was a gloriously chaotic mix of music, food, games, and all the Holi staples – color, water balloons, pichkaris, water guns, and more.
The Christian Louboutin Spring / Summer 2020 Press Day was hosted at the brand’s flagship Mumbai store. The event was an invite-only preview of the women’s and men’s collections for the season, open to some of the cities top influential people in the fashion industry, including bloggers, influencers, stylists, and magazine editors.
THE GYAAN PROJECT
Isha Ambani Piramal and Sonam Kapoor Ahuja hosted a one night only experience curated by Rooshad Shroff and auctioned by Sonam Kapoor Ahuja. The evening brought a list of some of the finest designers and artists of the city together for the Gyaan Project.
As the flagship store of Louis Vuitton was about to launch in its extended avatar, Magnanimous was chosen to create and curate a flawless opening evening in LV’s inimitable style at the DLF Emporio in Delhi.
ST. REGIS, MUMBAI
St. Regis, the iconic luxury hospitality brand from Starwood Group, launched in Mumbai in 2015. In a star-studded soiree, which featured an elaborate dinner, international live jazz entertainment, art installations, and more, the city’s A-listers turned up to revel in the lap of luxury.
Magnanimous was chosen to conceptualize and execute a two part event for luxury cosmetics giant – Christian Dior Parfums. Over 40,000 Kashmiri roses were specially flown in, to make up a giant backdrop against which India’s fashion elite paraded.
The Moschino x H&M collection from Jeremy Scott is a playful combination of Disney, MTV, sequins, logo love, and bold prints! The line was launched in Delhi at One Style Mile, with an exclusive shopping premiere one week prior to being globally available in stores. The event was aesthetically designed to represent the products, using a lot of color, and retro elements.
BELVEDERE : STUDIO B 2019
To celebrate the 2nd year of Belvedere Studio B we upped the ante with evangelist Arjun Kapoor, along with Kunal Rawal, Prateek Sadhu, and Shilo Shiv Suleman, collaboratively creating magic with fashion, art and food.
MONTBLANC / UNICEF GALA DINNER
When it comes to writing instruments, Montblanc often pushes the constrictive boundaries of design. This time, with a Taj Mahal, inspired, one-of-a-kind High Artistry collection it celebrated the splendor of the Mughals and Maharajas. The Magnanimous team worked in direct conjunction with the Montblanc team to create a once in a lifetime experience for their top international clients.
Flamboyant dinner setups, curated guided tours of the monument at the break of dawn, private one on one meetings to experience these writing instruments all created an unforgettable experience for the brand’s launch of the collection.
REEBOK – AZTREK
Refreshing a design that originally previewed in the 90’s, the reebok Aztrek launch was a retro-themed showcase of the product to a carefully selected mix of Mumbai’s bloggers, influencers, celebrities, and brands loyalists. Entertainment for the evening included a live graffiti artist transforming an ambassador car with reebok branding, and performances by freestyle rappers and dancers, along with hip hop DJ’s.