An experiential show at the forefront of art, design, fashion and immersive offerings, Ajio Luxe Wkend takes a more conscious, progressive, inclusive and interactive approach across homegrown and international brands, whilst continuing to push boundaries for a one-of-its-kind experience.
THE
An experiential show at the forefront of art, design, fashion and immersive offerings, Ajio Luxe Wkend takes a more conscious, progressive, inclusive and interactive approach across homegrown and international brands, whilst continuing to push boundaries for a one-of-its-kind experience.
WKEND
03
DAYS
14
CATEGORIES
250
BRANDS
30
ATTENDEES
EDITION 5
EDITION 4
EAT. SHOP. PLAY.
FAQs
What is The Ajio Luxe Wkend by Magnanimous?
The Ajio Luxe Wkend is a curated experiential and cultural event that takes place across 3 days with 250+ brands across over 12 categories like fashion, home, art, design, food, jewellery, watches and automobiles.
What kind of experiences does The Ajio Luxe Wkend create?
The Ajio Luxe Wkend functions on an ‘Eat Shop Play’ ethos, around which luxury lifestyle experiences are curated for premium audiences. These include brand-led pop-ups, cultural and musical gatherings and community-driven formats.
Who is The Ajio Luxe Wkend for?
The Ajio Luxe Wkend is a 3 day event designed for a culturally engaged, socially active and design-conscious audience that values experiences, community and contemporary luxury.
The Ajio Luxe Wkend is one of India’s most recognised luxury lifestyle platforms, bringing together thousands of attendees and 250+ brands across 12+ categories including fashion, home, art, design, food, jewellery, watches and automobiles.
Ajio Luxe Wkend engaged with over 35000 attendees in its fifth edition and the IP’s media and pr outreach crossed 450 million +
How is The Ajio Luxe Wkend different from traditional events?
The Ajio Luxe Wkend is a luxury-focused event specialising in curated, experience-led formats that blend culture, community and brand storytelling, rather than being purely transactional.
What kind of brands participate in The Ajio Luxe Wkend?
The Ajio Luxe Wkend features a mix of global luxury labels and leading Indian brands across 12+ categories including fashion, beauty, art, design, automotive, hospitality and lifestyle.
What kind of experiences can one expect at The Ajio Luxe Wkend?
Attendees can expect a mix of curated retail, live experiences, cultural programming, panel discussions, culinary showcases, entertainment and brand-led activations across multiple categories.
How does The Ajio Luxe Wkend reflect changing luxury consumer behaviour?
The Ajio Luxe Wkend responds to a shift in luxury consumption—from ownership to experience—by creating a platform centred around the philosophy of ‘Eat Shop Play’, where audiences can discover, interact and engage with brands in a more immersive and meaningful way.
How does The Ajio Luxe Wkend integrate content and storytelling?
The Ajio Luxe Wkend extends beyond on-ground experiences through digital storytelling, social amplification and content creation, allowing brands to connect with audiences before, during and after the event.
What kind of partnerships does The Ajio Luxe Wkend enable?
The Ajio Luxe Wkend enables cross-category collaborations between brands, creators and cultural voices, fostering unique partnerships that extend beyond the event, spanning 12+ categories like fashion, beauty, art, design, automotive, hospitality and lifestyle.
Is The Ajio Luxe Wkend an annual property?
Yes. The Ajio Luxe Wkend is a recurring flagship property that takes place across 3 days, with 250+ brands. It evolves with each edition, introducing new formats, brands, collaborations and cultural narratives.
How can brands be a part of The Ajio Luxe Wkend?
For partnerships and other business enquiries for The Ajio Luxe Wkend, email [email protected]
