MACALLAN

The Macallan Rare Cask Release at St. Regis featured a speakeasy-themed evening divided into three zones. Guests began with a Sensorium experience, engaging their senses through sound, smell, and sight. This was followed by an exclusive whiskey tasting session, and the night concluded with a refined sit-down dinner where dishes were paired with Macallan Rare Cask.

To inaugurate the launch of “The Harmony Collection”, an annual release by The Macallan on a global level, the brand held an event which was focused on introducing this particular SKU to the Indian market for the first time. The third edition of this collection is an iconic collaboration with sisters Stella and Mary McCartney, inspired by the brand’s deep-rooted connection to the natural world.

The event was held in Delhi as a series of immersive, experiential engagements over 2 consecutive days, which included 2 dinners and a lunch, which engaged an audience of key luxury lifestyle media and influencers to drive PR outcomes.