The Estée Lauder Companies and NYKAA partnered to create BEAUTY&YOU India – an awards based platform to support aspiring beauty entrepreneurs with capital, mentorship, resources, and key partners.

Across 2 years – 2022 & 2023 – Magnanimous was the agency partner who worked closely with all involved teams and stakeholders to create unforgettable evening which included key industry leaders, creators, and entrepreneurs coming together to celebrate the talent on showcase.