AJIO LUXE

For the Autumn/Winter season, we collaborated with Ayesha Puri Kanoria to craft a Vault experience. The space was meticulously designed to reflect Ajio Luxe’s role as a repository of exclusive luxury brands in the country. Featured brands like Ami Paris, By Far, Paris Texas, Cult Gaia, and Dsquared2 were artfully displayed. A vibrant wall showcased a myriad of products, capturing the dynamic trends in fashion. The latter half of the space was styled in monochrome, providing content creators with an ideal backdrop for creative pursuits. The iconic gradient print further reinforced the brand’s identity.

In contrast, the Spring/Summer pop-up dazzled with iridescent exteriors, offering guests a tantalizing preview of what lay within. A diverse array of products from brands like Aquazzura, The Attico, LoveShackFancy, Zimmermann, and Anya Hindmarch were spotlighted, many making their debut in India. Inside, a miniature Ferris wheel adorned with shoes, curvaceous racks, and transparent shelves created an Instagram-worthy ambiance. Outdoor displays and activations, including an Ajio Luxe buggy, an ice cream cart, a podium showcase, and an instagrammable mirror, added to the allure, drawing in the fashion week crowd.