ADIDAS ORIGINALS

The Originals Lounge seamlessly fused launch and celebration, with Adidas at the center and Magnanimous orchestrating a night that felt like a living playlist. Archival moments lined the walls, graphic corners invited snapshots, and immersive installations traced street culture’s evolution, all set to a live DJ and curated flow that captured the spirit of Adidas Originals.

The Adidas Originals block Party aimed to be more than just an event; it was a celebration of individuality, creativity, and the diverse cultures that shape the Samba, Gazelle & Spezial lifestyle.

By creating an immersive experience that engages the cool kids on the block, our aim was to leave a lasting impression that extends beyond the event itself, establishing Adidas Originals as a brand deeply connected to the communities it serves.

Adidas Originals hosted the first every Club Originals house party that brought together young trailblazers, streetwear enthusiasts, lifestyle icons, and next-gen trend setters. The event celebrated the collective creative energy of over 300 like-minded creators and wave-makers in the city, at a true 90’s style house party hosted at Slink & Bardot. The team also assisted with producing and directing the Club Originals official brand film that hit 4M viewership within one week of launching.