Magnanimous leads the social media strategy and digital content direction for Novology India, building a science backed skincare narrative designed for the modern Indian beauty consumer.
Blending educational storytelling, creator led content, trend driven communication, and digital first design systems, the strategy focuses on simplifying skincare through culturally relevant content, product education, and high engagement social storytelling across platforms.
From content strategy and campaign ideation to creative direction, community focused communication, and performance marketing ecosystems, Magnanimous has helped shape Novology’s digital presence into a clean, credible, and socially relevant skincare brand within the Indian beauty landscape.