FERRARI

Ferrari held its first-ever national premiere in India at the Jio World Convention Centre, unveiling the 849 Testarossa plug-in hybrid supercar. Led by CEO Benedetto Vigna, the event underscored India’s growing importance as a young, performance-driven market. Alongside showcasing advanced design and technology, the reveal emphasized a refined content approach which mirrored Ferrari’s philosophy through controlled, detail-driven storytelling—focusing on restraint, materiality, sound, and motion to convey a sense of quiet power and exclusivity.

To celebrate the 70 year legacy of Ferrari, a rally was planned around Mumbai, which included bringing together over 20 Ferrari owners and their cars, from all over the country. In a never seen before drive, this convoy of elite Italian horsepower crossed from the north to the south of the city, ending with lunch at the St. Regis Hotel.