CARTIER x ART OF TIME
The Cartier launch for ‘Art of Time’ Mumbai took over the entire 38th floor of the St. Regis Hotel, and transformed the venue into an elegant space for guests to mingle, and engage with the unique product displays.
70 YEARS OF FERRARI
To celebrate the 70 year legacy of Ferrari, a rally was planned around Mumbai city, which included bringing together over 30 Ferrari owners, and their cars, from all over the country. In a never seen before drive, the convoy crossed from the north to the south of the city, ending with lunch at the St. Regis Hotel.
The iconic American label Ralph Lauren finds a new home in India’s capital. After launching Polo Ralph Lauren in DLF Emporio a few months ago, Magnanimous was the chosen agency for the opening of its very first flagship store in luxury mall, The Chanakya in New Delhi.
JO MALONE, INDIA
Touted as the luxury launch of the year, a complete sensory take over, Jo Malone style, was planned for three days in Amanbagh, Rajasthan.
The Magnanimous team worked in direct conjunction with the JML UK and India team, to take over the uber luxe resort, and create a once in a lifetime experience for a guest list that included top local and international bloggers and Influencers.
Celebrating the festival of colors, pool party style…
Isha Ambani Piramal and Anand Piramal hosted a ‘Holi Hell’ event at their Worli residence on Friday the 6th of March. Attended by guests across the social, fashion, Bollywood, and entertainment fraternities, the evening was a gloriously chaotic mix of music, food, games, and all the Holi staples – color, water balloons, pichkaris, water guns, and more.
The Christian Louboutin Spring / Summer 2020 Press Day was hosted at the brand’s flagship Mumbai store. The event was an invite-only preview of the women’s and men’s collections for the season, open to some of the cities top influential people in the fashion industry, including bloggers, influencers, stylists, and magazine editors.
THE GYAAN PROJECT
Isha Ambani Piramal and Sonam Kapoor Ahuja hosted a one night only experience curated by Rooshad Shroff and auctioned by Sonam Kapoor Ahuja. The evening brought a list of some of the finest designers and artists of the city together for the Gyaan Project.
MONTBLANC HIGH ARTISTRY
Touted as one of the largest and most prestigious events worldwide, the High Artistry writing instrument collection was inspired by the Taj Mahal and hosted at the Oberoi Amarvilas, Agra. Over a span of three days, the Magnanimous team curated bespoke experiences for guests which ranged from a Rose-inspired welcome dinner which paid homage to the lovely Mumtaz Mahal, and a gala dinner which was an ode to one of the greatest emperors of India – Shah Jahan. A day-long itinerary was also curated for guests which included guided sunrise visits to the Taj Mahal, tours of Agra city, as well as yoga and meditation sessions throughout the day.
Lodha Luxury, a collection of rare and exquisite residential properties in India and around the world, launched their exclusive Private Members’ club with a special fashion showcase of French luxury fashion house Balmain’s 2020 Spring-Summer & Resort collection. Hosted by Vinti Lodha, this tasteful evening saw Mumbai’s fashionable elite turn up & revel in the exclusive preview.
REEBOK x PYER MOSS
The Reebok by Pyer Moss collection came to Delhi, India for an exclusive weekend over the 10th to 12th of January 2020. The preview was hosted on the terrace of Olive Bar & Kitchen, Mehrauli, and saw over 300 guests in attendance, all of whom flocked to the product display in anticipation of checking out the collection. With a bar sponsored by Hennessy, the vibe of the evening was set by tunes from Anushka Menon, and overall the event was a successful brand introduction to the country. The following Saturday & Sunday, the display was moved downstairs to the main restaurant area, where all patrons who visited had the chance to browse and shop the collection.
The Royal Salute Olfactory Studio is an evening led by a master perfumer, and the official ‘nose’ of the brand – Barnabé Fillion – where he takes guests through a tasting experience that explores the intricate process of blending and tasting their scotch.
The dinner at Anais, St. Regis Mumbai hosted by Mr. & Mrs. Atul Ruia & Gayatri Ruia, took place over a three-course meal curated by the hotel, paired with the three new permanent Royal Salute expressions from the 21-Year-old range, including the Signature Blend, The Malts Blend, and the Lost Blend.
Over cocktails pre and post-dinner, Naquita Dsouza added her particular brand of soulful jazz renditions, setting the mood for an elevated experience.
The Marquees Awards 2019, were held at the iconic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, formerly the Prince of Wales Museum of Western India. The Awards saw the best of brands and industries’ thought leaders come together to celebrate successful brand stories that have contributed towards creating new benchmarks across categories. For the evening, the theme chosen was “Design Thinking”. All decor elements including the stage, bar, and entrance walkway were conceptualized and created keeping the same in mind.
The theme for the Trafigura and Puma annual office party 2019 was inspired by one of the most famous music festivals in the world – Tomorrowland. Guests were encouraged to follow an all-white dress code, and add music festival elements to their outfits at the venue via neon face paint, flash tattoos, and a wide selection of neon props. The highlight of the evening was the larger life butterfly inspired the main stage from which MC Kubra Sait kept guests entertained and engaged. Live band One Empire and DJ JayWeather were repeating favorite performances from last year and definitely raised the bar this time round.
MIRAZUR – THE MICHELIN EXPERIENCE
Recreating ‘Mirazur in Mumbai’ was an event done by Culinary Culture together with Masters of Marriott. A super exclusive ticketed nine-course gourmet experience by none other than the No 1. Reigning Three-Star Michelin Restaurant – Chef Mauro Colagreco & his team flew all the way down from France to St Regis, Mumbai to recreate a first time ever pop-up experience of their winning restaurant. We recreated every tiny detail of the restaurant from the ‘view of Menton’ to his lush green gardens to his iconic door leading to the restaurant, from decking the floors to customizing the tables, napkins, menus, chairs, music, and even the aroma to replicate the experience. Guests were teleported to the beautiful restaurant on the course line of the French Riviera, which not only stunned the guest but also took the chef himself by surprise. GhMum sponsored the pre drinks & cocktails for the evening. Each course was carefully paired with a drink from the GhMum bar to enhance the flavors of the dishes.
As the flagship store of Louis Vuitton was about to launch in its extended avatar, Magnanimous was chosen to create and curate a flawless opening evening in LV’s inimitable style at the DLF Emporio in Delhi.
ST. REGIS, MUMBAI
St. Regis, the iconic luxury hospitality brand from Starwood Group, launched in Mumbai in 2015. In a star-studded soiree, which featured an elaborate dinner, international live jazz entertainment, art installations, and more, the city’s A-listers turned up to revel in the lap of luxury.
Magnanimous was chosen to conceptualize and execute a two part event for luxury cosmetics giant – Christian Dior Parfums. Over 40,000 Kashmiri roses were specially flown in, to make up a giant backdrop against which India’s fashion elite paraded.
The Moschino x H&M collection from Jeremy Scott is a playful combination of Disney, MTV, sequins, logo love, and bold prints! The line was launched in Delhi at One Style Mile, with an exclusive shopping premiere one week prior to being globally available in stores. The event was aesthetically designed to represent the products, using a lot of color, and retro elements.
BELVEDERE:STUDIO B 2019
To celebrate the 2nd year of Belvedere Studio B we upped the ante with evangelist Arjun Kapoor, along with Kunal Rawal, Prateek Sadhu, and Shilo Shiv Suleman, collaboratively creating magic with fashion, art and food.
MONTBLANC / UNICEF GALA DINNER
When it comes to writing instruments, Montblanc often pushes the constrictive boundaries of design. This time, with a Taj Mahal, inspired, one-of-a-kind High Artistry collection it celebrated the splendor of the Mughals and Maharajas. The Magnanimous team worked in direct conjunction with the Montblanc team to create a once in a lifetime experience for their top international clients.
Flamboyant dinner setups, curated guided tours of the monument at the break of dawn, private one on one meetings to experience these writing instruments all created an unforgettable experience for the brand’s launch of the collection.
The annual Opening / Closing Event for the YPO Mumbai Chapter 2017 – 2018, was produced by the Magnanimous Events team. Working with the theme for the year – Limitless – a superhero style evening was conceptualised by our team, inspired by Marvel & DC Comics.
The launch of the flagship Massimo Dutti store in Mumbai was handled by the Magnanimous Group. An evening of cocktails, conversation, and retail therapy, attended by the city’s finest!
ROLLS ROYCE DAWN
After the Phantom, Ghost & Wraith, ‘Dawn’ – the super luxury convertible – is the fourth Rolls Royce model to enter the Indian market. An unconventional reveal of the Rolls Royce celebrated the British car-maker’s affinity for rare, bespoke and handcrafted luxury.
Aveda returns to its roots by launching in India. The event took place over three days at Oberoi Sukhvilas, Chandigarh where well-known beauty influencers and bloggers such as Juhi Godambe, Malvika Sitlani, Aashna Shroff were invited to immerse themselves into the Aveda experience and learn and discover more about the brand and its products.
The Maestro called upon Magnanimous to help bring his surreal, one of a kind imagination to life at the opening of the incredible Gaurav Gupta store at Mehrauli, Delhi.
MANISH MALHOTRA: LFW A/W – 17
The Magnanimous Team conceptualised and executed, in tandem with Manish Malhotra and his team, the closing show for Lakme Fashion Week A/W 17.
VOGUE BEAUTY AWARDS 2017
A star studded event to say the least, the main highlight of the Vogue Beauty Awards was the stage. With a brief of all white from the client, we custom created 100’s of life size flowers using different mediums such as papier mache, foam, and clay, to use for the backdrop against which all awards were given out.
Olfactory Studio : Product Creative Advisor for Royal Salute whiskey and “nose” extraordinaire, Barnabé Fillion guided 25 guests on an immersive journey through some of the world’s finest malts, delving into the intricate art of blending as perfected by Royal Salute. The session highlighted unique facets of each malt, and fragrances exclusively created to match the whiskies. enhanced the multi-sensory experience.
Magnanimous ideated and executed the launch of Délice that went digitally viral through it’s launch week, with 2 ground-breaking events.
The Délice Hunt: A celebrity driven treasure hunt that engaged teams as they drove around the city in branded Ambassador cars.
The Délice Media Launch: Bringing together the city’s hottest Chef’s to serve up their interpretation of Délice and France meets India.
W HOTEL, GOA
W Hotel, Goa marks the brand’s foray into the Indian market, and Magnanimous was responsible for the hotel’s soft launch in Mumbai. The event – a vibrant yet elegant affair – transformed the ballroom into the world of W, bringing a piece of Goa to Mumbai.
Over 4 days in the city, a group of 20 senior management visited the city. Magnanimous helped plan their itinerary with activities relevant to the training, and those which would capture the essence of Mumbai.
ZARA ONLINE, INDIA
The media launch of Zara India, Online, was held at Tote on the Turf, Mahalaxmi Racecourse. Transforming the all white venue into a tropical style cafe for the evening, LED screens played brand videos, and stations set up all over the space allowed guests an exclusive first look into the India website, which was officially slated to launch only a week post the event.
HELLO! DEBUTANTS’ BALL
The Mercedes Benz HELLO! Debutants ‘ Ball 2018, India’s first ever Debutants Ball held at the St. Regis, Mumbai, celebrated 16 rising and next generation stars from the worlds of Bollywood, Royalty, Business, and Politics. These young men and women were presented as the torch bearers of their great legacies while focusing on their thoughts behind being a part of the India Inc. story and their potential contributions to the nation.
MONTBLANC – LE PETIT PRINCE
An unforgettable journey born out of a fantastic tale. It was a true honour to be a part of MontBlanc – Le Petit Prince series of events in south and West India.
With ambassador AB De Villiers at the helm, it was a night of pure magic and elegance.
REEBOK – AZTREK
Refreshing a design that originally previewed in the 90’s, the reebok Aztrek launch was a retro themed showcase of the product to a carefully selected mix of Mumbai’s bloggers, influencers, celebrities, and brand loyalists. Entertainment for the evening included a live graffiti artist transforming an ambassador car with reebok branding, and performances by freestyle rappers and dancers, along with hip hop DJ’s.
VOGUE BEAUTY AWARDS 2018
Vogue Beauty Awards 2018 was hosted by Dia Mirza and attended by Bollywood celebrities including Shahrukh Khan, Saif Ali Khan, Katrina Kaif, Jahnvi Kapoor and the likes. The decor was designed around the amalgamation of classic and glitz, with black and gold elements.
The Istituto Marangoni (Mumbai) end of year Student Showcase was an event that celebrated the school’s top local talent, showcasing their creations on the ramp. Students from London, Shanghai, Milan, Paris, and Florence, who had been awarded the Best Cross School Winners, were also flown in for the occasion, bringing that global flavor to the evening, which the Institute offers at its worldwide campuses.
Held at Famous Studios, the event was attended by Soha Ali Khan, among other influencers and opinion makers from the fashion fraternity.
LAMBORGHINI – FATHERS DAY
Lamborghini had taken the initiative to create an experience for Fathers and their children to spend the day together with the brand on the occasion of Father’s Day. Starting with a supercar drive, followed by an engaging and interactive brunch, the event was designed to be a one of a kind experience for Lamborghini’s guests.
UNIQLO: INDIA LAUNCH
The first-ever Life Wear press preview hosted by the brand in India (Delhi) to decode the world of Uniqlo. Uniqlo India used this platform to announce the launch of its inaugural three stores in the country. The venue was transformed to showcase display booths with nine unique collections and installations.
CARTIER x ART OF TIME
Cartier in collaboration with Art of Time hosted an intimate evening for their guests at The Sea Lounge in the Taj Mahal Hotel. The venue was transformed into a Cartier Lounge showcasing 30 limited edition time pieces especially brought in to Mumbai for this affair. Guests were entertained with an exquisite performance by a German Singer and a remarkable Cartier Inspired photobooth.
Diwali came earlier this year with Daniel Wellington’s “Iconic Link Watch” #DWali showcase. A fun, interactive event on the roof top of QLA, with the Qutab Minar watching over the venue. Beautiful decor & brightly lit customized life size installations really brought the evening together. Radhika Apte, Ayushmann Khurrana, & Rakul Preet Singh were highlights of this evening along with 50 other top influencers who had a fun pre Diwali celebration.
H&M x GIAMBATTISTA VALLI
Guests immersed themselves into the world of “H&M x Giambattista Valli” allowing this collection to come to life at QLA, Delhi. The unique collaboration-collection event was designed with seamless integrations of nature strategically infused in a setting that showcased the ornate and exclusive character of the brand and the magic it stands for, the theme translated through various elements in the venue. The space was transformed into a one of a kind magical mystical garden installation with a beautiful floral fountain centrally located and a Parisian ornate wall with thematic mapped projections of forests, fireflies and the collection.
Franck Muller, the world-famous horology brand renowned as the “Master of Complications”, recently announced Bollywood actor Ranveer Singh as their Brand Master at the event beheld at the Franck Muller Boutique at Palladium, Mumbai. The installations at the launch was crafted to shed light on the sought-after watches from the brand –the Vanguard, Long Island, Crazy Hours, Color Dreams and Master Square.
BELVEDERE : STUDIO B 2018
Belvedere Studio B is a global concept which gets rolled out across different countries, tweaked to each local market. In Mumbai, India we tied up with 3 of the countries most well known creative individuals – Lost Stories, Nikhil Thampi, and Lekha Washington and Bollywood celebrity Sid Malhotra- to put together an event that celebrated the collaborative spirit of Belvedere.