NEWS

Our newest SEVEN FRIDAY arm candy!

Where style meets function, and luxury meets environmental responsibility, we present to you the new S1/01 SEVEN FRIDAY Watch announced at the 2017 Basel World. What makes SEVEN FRIDAY stand out is the brand’s infamous squircle animation ring. To hear that the new animation ring on the S1/01 is the first to be constructed from entirely recyclable materials has got us even more excited for the product launch! “The dial on the S1/01 is a manifestation of this openness of process. It stops just short of being a true skeleton but allows the wearer the satisfaction of seeing deep into the movement, which goes hand in hand with their philosophy at SEVEN FRIDAY. The idea of living one’s passion, of being honest and open about the things that drive one,” as described by Watch Anish. SEVEN FRIDAY has always represented clean technology and this design is the true epitome of this with an homage to the signature industrial SEVEN FRIDAY roots.

 The S1/01 ships worldwide on 7th April, and we can’t wait to get our hands on this baby!

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