Montblanc x Unicef – The Launch

It was a grand evening as we celebrated the official Montblanc UNICEF launch in Mumbai on May 2nd. Montblanc showcased “Montblanc for UNICEF,” unveiling the new collection featuring writing instruments, stationery, leather goods, watches and jewellery.

The night started off as guests arrived at the Astor Ballroom of the St. Regis as they interacted with craftsmen and artisans showcasing the products in various forms— from a calligrapher to a leather engraver. Guests also had the unique opportunity to write on a life-size chalk board any message to the UNICEF children that were being supported. With fun elements like a GIF booth and of course drinks to get the night started, guests finally took their seats for a beautiful sit down dinner where each table was labelled with a prominent children’s author name.

Montblanc’s brand ambassador AB de Villiers, captain of the South African International Team, was present at the event to highlight the key message of the entire campaign, “Writing opens up the world. Pass on the precious gift.” With other well-known faces and prominent figures, including Shahid Kapoor, the black tie affair was one for the books!

A fusion menu featuring a modern twist on the Indian cuisine, a presentation on the entire UNICEF initiative, and lively music to accompany the dinner, guests truly enjoyed an amazing event for a great cause

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