Montblanc UNICEF Gala Dinner
It was a double celebration for Montblanc. The maison launched their new collection in association with Unicef and just announced South-African cricketer AB de Villiers as their Brand Ambassador for India. It was a full day of events, with a press conference in the afternoon followed by a 276 person sit-down dinner. The Astor Ballroom in the St.Regis was transformed to celebrate the two occasions. The set-up included a grand red carpet, a giant chalkboard to share messages on, a social media GIF booth for guest engagement and customized display set up to showcase the new collection, all of it keeping in mind the association with Unicef and the #PassItOn campaign. Mandira Bedi was the host for the evening with the crème de la crème of the city in attendance including Bollywood superstar Shahid Kapoor. It was indeed a grand celebration!