Chandon – Delice
The launch strategy for the newest product in the Chandon stable was unconventional to say the least.
Délice – A new sparkling wine variant – hit the city on the 11th of May with 2 groundbreaking events –
The Délice Hunt – A celebrity driven treasure hunt ideated & executed by The M Team, engaged Karan Wahi, Arjun Kanungo, Anita Hassanandani, and Food Talk India, with their teams driving around the city in branded Ambassadors, on the hunt for something Délice-ious!
The Délice Media Launch – Bringing together the city’s hottest Chef’s – Kelvin Cheung (One Street Over, Bastian), Alex Sanchez (Table, Magazine Street Kitchen), Prateek Sadhu (Masque), Shilarna Vaze & Christopher Perrin (Gaia Gourmet), Pooja Dhingra (Le 15 Patisserie), Viraf Patel (Cafe Zoe) – to serve up their interpretation of Délice, and France meets India.